Founded in the '80s by Ettore Sottsass and a group of young Milanese architects and designers as one of the greatest exponents of the post-modernist scene and to which, just after, some of the most famous designers of the international scene were added.

The Memphis movement has upset and reversed all the existing requirements until then, its features were the use of bright colors and geometric shapes. With Ettore Sottsass the design has obtained a new concept: there was a large use of glass, plastic laminate with the combination of bright and vivid colors, textures and decorations designed to generate optimism, reversing the previous dogmas. The Memphis movement so became the symbol of " New Design ".

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